Monthly Archives: May 2014

The Three Secrets to Marketing Mixed-Used Developments Successfully

The Three Secrets to Marketing Mixed-Used Developments Successfully

Mixed-use real estate developments have never been more popular because of the proven success that can arise out of combining housing, retail and office space.  …

 

Why brand storytelling needs to evolve for the mobile age

Why brand storytelling needs to evolve for the mobile age

The chief marketing officer of a Fortune 500 company was pleased with the company’s re-brand. There was a new logo, font and tagline, a new …

 

3 Ways to Brand a Luxury Building

3 Ways to Brand a Luxury Building

Luxury is an overused marketing term, especially when it comes to real estate. Is there any property today that does not have luxury finishes or …

 

How a Virtual Design Can Tell a Brand’s Story

How a Virtual Design Can Tell a Brand’s Story

When the Blackstone Group was ready to market what had been the New York Times’s headquarters since 1913, the real estate investment firm had a …

 

Second Annual Spring in the Seaport Networking Event

Second Annual Spring in the Seaport Networking Event

Last night, at the new District Hall located in the growing and expanding Seaport District – which is also our home — we hosted the …