I recently had the pleasure of meeting Kate Gilbert Miller, the Director of Public Programming and Outreach for the Greenway Conservancy, at a recent ULI panel discussion about art in the public realm. The event gave us an opportunity to discuss the Greenway, some of the Conservancy’s upcoming events, and how Neoscape might help promote one of Boston’s greatest assets—the Rose Fitzgerald Kennedy Greenway. Since we created and produced a 3D film in 2003 to depict the future conditions of the Greenway, we have remained very interested in the project’s evolution, and we were quite pleased to find a new way to contribute to its success.
One of the ideas Kate and I discussed was visual storytelling through social media and how we might work together to utilize this network to promote the Conservancy’s activities. We proposed capturing some of the amazing Greenway events through photography and videography, then quickly broadcasting the footage through the Greenway’s social media network. Fortunately, we had an immediate opportunity for collaboration, as the Greenway was about to host the Rose Fitzgerald Kennedy’s Birthday Celebration on July 22nd. The event began at the Boston Children’s Museum, made its way to the New England Aquarium and the Rings Fountain, and culminated in the North End Park where author Peter Reynolds hosted a reading of his book, “Rose’s Garden,” in celebration of Rose Kennedy’s birthday.
Outdoor shoots during the summer are always great, and last week’s birthday celebration on the Greenway was no exception! The perfect weather brought out children from all over the city, and great fun was had by all. Neoscape’s Vassili Shields captured the smiles from both children and adults alike as they marveled at the oversized teapot, crafted paper flowers in Rose’s honor, and indulged in cupcakes from Mike’s Pastry. Vassili used a Canon 50mm lens for the close-ups of the children and cupcakes, and the Sigma 10mm lens was perfect for capturing a time-lapse of the towering teapot.
Visit http://www.facebook.com/neoscapeinc to view the photos and time-lapse footage.