Category Archive: Interactive Media

Choose Your Own VR Adventure

Choose Your Own VR Adventure

As technology advances, so does the array of devices available for viewing content. Each has its pros and cons, offering unique features or added benefits …

 

A glossary of real-time technology

A glossary of real-time technology

Neoscape helps people and brands create and explore new spaces, new environments, and new experiences. And as technology advances – especially real-time technology – people …

 

Neoscape in Departures Magazine on when is a rendering real

Neoscape in Departures Magazine on when is a rendering real

In the era of architectural renderings, if you have to ask, it probably isn’t. In the fall Home and Design issue in Departures Magazine, Mark …

 

ICSC RECon Recap: Sharing news from Las Vegas

ICSC RECon Recap: Sharing news from Las Vegas

Two weeks ago, we attended ICSC’s annual RECon event in Las Vegas. RECon is the global convention for the shopping center industry and provides huge …

 

The Three Secrets to Marketing Mixed-Used Developments Successfully

The Three Secrets to Marketing Mixed-Used Developments Successfully

Mixed-use real estate developments have never been more popular because of the proven success that can arise out of combining housing, retail and office space.  …

 

Why brand storytelling needs to evolve for the mobile age

Why brand storytelling needs to evolve for the mobile age

The chief marketing officer of a Fortune 500 company was pleased with the company’s re-brand. There was a new logo, font and tagline, a new …

 

3 Ways to Brand a Luxury Building

3 Ways to Brand a Luxury Building

Luxury is an overused marketing term, especially when it comes to real estate. Is there any property today that does not have luxury finishes or …

 

+BOB: Behind the World’s #508 Ranked iOS App (in Mauritania)

+BOB: Behind the World’s #508 Ranked iOS App (in Mauritania)

Stop reading this if you want to live. Whoops – wrong blog post. But since you’re already here and it’s cold outside – let me …

 

Nuit Blanche

Nuit Blanche

New York’s first Nuit Blanche, an all-night arts festival celebrating light and installation art, took place in early October in Greenpoint Brooklyn.  Nuit Blanche events occur …

 

Connecting the Dots

Connecting the Dots

Remember when what you did defined who you were?  Doctor.  Architect.  Salesman.  In these simpler times it was easy to get your head around responsibilities, …