As Neoscape’s business development manager, I have been a member of CREW Boston for close to three years. CREW is an organization that influences the success of the commercial real estate industry by advancing the achievements of women. This year, I had the opportunity to attend the CREW Convention in New York. Being a CREW Boston member has helped my business development skills and has helped me grow as a leader in the real estate industry.
CREW Convention New York featured keynote speakers from Harvard Business School, CBRE, Ellevest, and the University of Texas.
In a series of four blog posts, I’m going to share top things I learned from the keynotes at the CREW Convention that will help women in real estate’s professional and personal growth.
The first keynote was from Amy Cuddy, a social psychologist, professor at Harvard Business School and the author of PRESENCE: Bringing your Boldest Self to your Biggest Challenges. Amy goes over the power of non-verbal behavior, how to be present and influential and how women can be more confident everyday by changing little things in their behavior. Here are some additional highlights from her keynote and personal experiences I’ve had:
- Be victorious in your achievements. Women do not give enough credit to themselves on accomplishments. Revel in your win, you will continue to feel more confident. Amy explained this through research she and other psychologists have conducted. One example was the research of showing test subjects a series of photos of athletes with their hands in the air and the reaction you get from seeing it.
- The more you’re confident, the more people will trust you. It’s our nonverbal presentation that sets people apart.
- Ditch the pitch and command your pose. When walking into a networking event, it’s always uncomfortable and your stress goes up trying to remember your pitch. Going up to people can be intimidating, but focus on being present and the rest will flow.
- Be present. As a business development manager, your presence is heavily relied upon when making connections.
- Fill your personal space. Stretch, walk taller, make a little more elbow room when you stand amongst others and think positively. Your facial expression will do the same.
- Don’t shy away from rejection, use it as power. When starting in business development, it’s always the fear of rejection that comes to mind, which every human experiences and I think it’s greater in women. What I took from this is rather than always thinking “that guy won’t talk to me” I positioned my emotions as “I’m going to smile, stand taller, feel warm and show why it’s exciting to be in my position at Neoscape because we are doing this, this and this.”
This post is part one in a four-part series by Melissa Desingco, business development manager in Neoscape’s Boston studio.
Image credit: CREW Network