© 2016 Neoscape Autodesk_BuildX_collateral_Web

Teaming up with Autodesk to “Go Build X”

It’s not every day we get to design a custom-wrapped food truck for a national tour – but that’s exactly what we did for Autodesk’s BUILD X campaign, which launched in Boston this spring. Autodesk, which makes design software used by architects, contractors, and structural engineers, is breaking out of the office and hitting the road to see what real construction teams want and need.

​BUILD X is a national tour that is designed to spread awareness and appreciation for construction projects, acknowledging and giving back to the construction community at large. As part of this tour, Autodesk hopes to provide those on site further insight into Autodesk and the tools it has to offer that can help the construction community continue to BUILD the world around us.

To help Autodesk craft a BUILD X campaign that was effective and impactful, we created a brand platform that would appeal to the construction community, inspire outreach and provide a solid foundation from which to further develop the BUILD X brand. From the wrapped food truck and t-shirts to the lunch boxes and napkins, we designed every detail to be part of the BUILD X brand and made the experience of getting a visit from the BUILD X truck one that was visually arresting and all-encompassing. The logo was inspired by the bold, condensed and masculine typefaces typical of construction site typography. We brought in a textural aspect to reinforce the feel of the site, while the skew of the logo animates it with motion and energy, alluding to the tour. Once the logo was designed, we created a short animation of a white delivery vehicle transforming into the final BUILD X food truck, which was included in a social media campaign surrounding the BUILD X launch.

 

“The Neoscape team brought our BUILD X vision to life. They understood our goals and helped us create the BUILD X Food Truck campaign that is fun, accessible, energizing and unique,” said Sarah Hodges, Director of Construction Business Line at Autodesk, with whom we worked to implement the BUILD X campaign. “The food truck tour lets us interact directly with the people who are out there day and night building residential, healthcare, commercial buildings and more.” As part of the campaign, Autodesk also launched an interactive online campaign, through which visitors to the BUILD X website can nominate and vote for their project to be a stop on the tour. So far, the tour has visited construction sites all over Greater Boston.

To get people excited for the launch – and to encourage them to vote to have the truck visit their construction site – we created a film that explains what the BUILD X campaign is all about:

 

So what did the construction crew win? A stop from the BUILD X food truck means free lunch from local favorite Roxy’s Grilled Cheese, packaged up in take-away lunch boxes that recall the nostalgia of construction site from years ago. We also worked with the Autodesk team to create branded BUILD X swag to give out on site – like stickers, carpenter pencils, t-shirts and hard hats. No stop along the tour was complete without giveaways, including gift certificates and iPads with a BUILD X case. So how can your construction team get a visit from the BUILD X food truck? Nominate your project here and it will be added to the BUILD X leaderboard. After your site is posted, get everyone to vote! Those projects with the most votes will win a breakfast or lunch visit from the BUILD X truck.

 

Autodesk_BuildX_Lunchbox1_Web

Autodesk_BuildX_collateral_Web

 

The purpose of the BUILD X campaign was to inject fun into the jobsite and to show appreciation for the construction community while introducing them to the resources Autodesk has to offer. Keep a look out for the BUILD X truck while it’s on the go, and if you see it you can use the #GoBuildX hashtag to let us know! We’re looking forward to seeing how Autodesk continues to help teams BUILD X together.

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